We always get asked about how to rank well on Google and other search engines. Also known as SEO (search engine optimization).

My advice: Discuss NICHE topics!!

Here’s why: If someone is on Google and searches Fall outfits … guess who’s going to pop up? :
Target, Cosmo, Marie Claire, Harpers, and Who What Wear.
These giant companies are really hard to compete with compared to a personal fashion blog.

The solution: Discuss NICHE topics!!
Try googling some of the topics below and see what I mean!
You’ll find many “smaller” sites discussing these topics giving you a chance to get ahead!

• 2020 Zara (or H&M, Forever21, Target, Walmart, etc) Halloween Costume Ideas

  • Dressed head to toe in one store to help save time and effort

  • Just pick your favorite store and have fun!

  • I personally am always looking for a one-stop-shop

• The best smelling pumpkin candles this Fall on Amazon Prime (whatever store)

• Cozy Laundry Detergent for Fall

  • Niche right?! I dont see any answers for this one on Google! Someone take it!

  • I’d love for my closet to smell like a pumpkin patch/pumpkin latte explosion!!

• Best Fall Sales/New Arrivals

  • YEP. this is more so for your followers to click. Pretty basic.

  • But GREAT for Pinterest searches!

• Fall Starbucks Orders

  • You can even go one step further and add healthy fall drinks or cold fall drinks …

  • Make this one quick and easy to read because they’re probably googling this one as their in line

• Target (or Walmart, Red Dress, etc.) Fall Must Haves

  • Pick a specific store and go with it

  • Don’t forget to post on Pinterest!

• Why you should be shopping online this Fall

  • Discussing sales and must haves

  • There may be sale patterns this fall that you can let people know about (IE: do stores tend to have a sale at the end of Oct? Nov? IDK!)

  • List fav stories with promo/discount codes to match!

  • This one is another great one for Pinterest searches

• Your favorite (city/town’s) Boutiques

  • This is a great way to rank!!

• New opening of a boutique/shop in your local town - review

  • This also gets a lot of local shares!

  • Post this one on Facebook!

• Fall outfits for teachers (or remote work, etc.)

  • Just a more specific person in mind when you are choosing topics

• From cute outfit to Halloween costume - multipurpose pieces you can purchase this Fall

  • A way to minimize and save

• DIY Halloween decor from Target/Walmart …

  • The cut out bats are VERY in!

• How to make a (enter store name here IE HomeGoods) Fall coffee tablescape

  • Curate a cute little coffee table centerpiece

  • Or one for the kitchen

  • Or even for the front door

• Best candy bowls for Halloween

  • I’m always looking for a cute bowl to pass out candy with …

  • The bowls Google came up with aren’t that great …

  • But wait … Is Halloween canceled this year?! TBD?

• Cutest socks to go with any Fall Outfit

  • I know … SO RANDOM … but this is what you call NICHE haha!

  • I imagine cute outfits with booties, knee highs, etc.

Have fun!! and don’t forget to post these on Pinterest too!

XO,

A.